The Journey Behind Elme Jewels
It Started Personal
Elme Jewels started as something personal. It was never meant to be just another jewelry store. For me, it began with a simple need... I wanted jewelry that looked good, felt good, and held up to real life.
In 2023, In the heat of Saskatchewan's summer, I was an upcoming athlete on my team. I trained hard, I sweated daily, and I knew firsthand how cheap metals and poor craftsmanship can irritate skin and ruin the experience of wearing jewelry.
The Turning Point
But the real turning point came when my mom was diagnosed with cancer. During treatment, she stopped wearing jewelry altogether, not because she did not love it, but because so much of it was unreliable. Brands were using brass or copper cores and plating them just enough to look good for a few weeks before fading, irritating skin, or losing shine.
I wanted better for her.
The Search for Quality
I started working directly with manufacturers, testing countless pieces, sorting through catalogs, comparing stones, metals, everything. I bought samples from multiple factories, searching for pieces that were truly solid silver and truly moissanite, no plating tricks, no fake stones, no shortcuts.
Eventually, I found what I was looking for. Jewelry that sparkled like diamond, stayed comfortable on sensitive skin, and held its beauty with time. I gave those pieces to my mom, and they brought her joy again, quietly, confidently. Thankfully, she made a full recovery.
The Realization
That experience changed everything. I realized how many women deal with the same problem: saving money and then waiting for days, only to receive jewelry that tarnishes in weeks or loses its shine in days. It felt wrong. It felt avoidable.
So I Created Elme
After moving to Calgary, I doubled down on this brand being built on honesty, longevity, and real quality. No fakes. No plating disguises. No irritation. No shortcuts.
To prove that, every piece comes with a 1-year tarnish-free guarantee.
Our Promise
Every piece of Elme jewelry is crafted with care, tested for quality, and designed to be worn with confidence. Because you deserve jewelry that is as real as your story.